13+ Years – Web development experience
WordPress websites that look better, load faster, and convert more.
WordPress developer who builds high-quality responsive websites and conversion-focused digital experiences for real businesses. I work with Bricks, Elementor, Divi, Brizy, Zion, Visual Composer, and WPBakery to create websites that combine clean design, strong performance, and long-term maintainability.
Alex Toro
Computer & Systems Engineer | WordPress Developer
WordPress Developer • WooCommerce • Analytics
Freelance Available
Landing pages for leads
Google Ads and service businesses
Conversion Focus
WooCommerce optimization
Product UX, shipping, checkout and bundles
E-commerces
Tracking setup and audits
GTM, GA4, Meta Pixel, Clarity and Search Console
Analytics
Technical WordPress support
Updates, edits, speed, forms, SEO and UX fixes
Ongoing Support
Alex Toro
COMPUTER & SYSTEM ENGINEER
WordPress Developer
Producing high quality responsive websites and exceptional user experience.
A website’s purpose extends beyond mere attention-grabbing. It should captivate and engage users while effectively conveying your brand and promoting your product or service.
I meticulously document and structure each project, ensuring they remain easily maintainable, empowering you to enhance your website as your business evolves.
Skills
Graduate systems and computer engineer, I bring proficiency and creativity to the world of WordPress development. With a rich history in website management and development, I’ve honed my expertise in SEO and all facets of WordPress website creation, from design to plug-in implementation. My skill set includes crafting engaging, interactive websites, and I excel both as a team player and a leader. Known for my keen attention to detail, I have hands-on experience in project management, from concept to development through to successful delivery.
Skilled in HTML5, JavaScript, CSS, PHP, WordPress, and SEO.
Experienced in crafting clean and efficient code, specializing in web development technologies. Proficiently navigate the intricacies of HTML5, master the dynamics of JavaScript, and stylize with precision using CSS. Well-versed in implementing dynamic functionality with PHP, building robust WordPress solutions, and optimizing content for search engines.
Wordpress Builders
Proficient in WordPress website development, utilizing a variety of page builders, including Brizy, Elementor, Bricks, Divi, Zion, Visual Composer, and WP Bakery for versatile and customized design solutions.
E-commerce Integration Specialist
Leveraging extensive experience, I specialize in seamlessly integrating e-commerce solutions, focusing on WooCommerce within the WordPress platform. Additionally, I bring expertise in Gravity Forms, ensuring comprehensive and streamlined online shopping experiences tailored to the unique needs of businesses.
Analytics, Tracking, and Digital Marketing Tools
Experienced in implementing and managing essential digital marketing and analytics tools, including Google Tag Manager, Google Analytics 4, Microsoft Clarity, and Google Search Console. Skilled in setting up tracking events, analyzing user behavior, monitoring website performance, and supporting data-driven decisions. Familiar with Meta Ads integration and conversion tracking to help improve campaign performance and overall marketing effectiveness.
Wordpress Developer
What I Do
I am a graduate systems and computer engineer with a robust background in website development and management. My primary focus centers on crafting tailor-made solutions within the WordPress ecosystem, and my track record demonstrates a commitment to excellence across all aspects of this field. Some of my key highlights include:
My passion for web development and dedication to staying abreast of the latest trends and technologies have allowed me to deliver high-quality solutions throughout my career. I am committed to creating websites that provide an exceptional user experience and enduring value for clients.
Featured projects and practical experience
Producing high quality responsive websites and exceptional user experience. I am a versatile web developer passionate about creating seamless online experiences. I bring websites to life by blending functionality and aesthetics.
Professional Experience
Years of hands-on experience in WordPress development, web project management, and digital solutions for businesses that need websites built to perform, scale, and evolve.
- WordPress development across multiple builders
- WooCommerce and custom functionality
- Project management and client collaboration
- SEO, tracking, and performance optimization
- Clean, scalable, and maintainable builds
- GTM, GA4, Microsoft Clarity, and Search Console
WordPress Developer — Next Level Web
2019 – Present
Full Time
Vista, CA
WordPress development across multiple builders, WooCommerce implementations, custom post types and fields, client edits, feature development, and support for high-traffic sites.
Web Development Project Manager — IProgressiveWeb
2014 – 2019
Full Time
San Diego / Colombia
Led projects, translated requirements into site builds, managed bilingual communication, supervised developers, and handled WordPress development and SEO-related work.
Web Project Manager — Ceomarketing
2013
Full Time
Colombia
Led projects, translated requirements into site builds, managed bilingual communication, supervised developers, and handled WordPress development and SEO-related work.
Education
Computer And System Engineer
University Of Quindío - Colombia
Specialized in web development, network security, operating systems, and IT infrastructure services. Equipped with comprehensive knowledge and skills in computer systems to tackle complex challenges in the ever-evolving field of technology.
SEO - HTML5
San Diego Community College District North City Campus Aero Drive
Completed an intensive SEO and HTML5 course at San Diego Community College District’s North City Campus on Aero Drive. Acquired advanced skills in optimizing web content for search engines and mastering the latest HTML standards for seamless web development.
Graphic Design And Advertising
Digiplot
Certification in Photoshop, Corel Draw, Page Maker.